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Help Readers Find Your Book
Simple, honest ways to help readers find your book. We help you plan marketing that fits your goals, your budget, and the time you want to give, in plain English and without pressure.
Honest advice, no empty promises
An Honest Word About Book Marketing
No one can guarantee sales, rankings, or bestseller status, and you should be careful of anyone who does. Paying for reviews also breaks most stores’ rules.
What good marketing can do is make your book easy to find, clear about who it is for, and visible to the readers most likely to enjoy it.
What Do You Want Your Book to Do?
Choose the goal closest to yours to see where your plan would start.
“Reach new readers.”
Make your book easy to find for people who enjoy books like yours.
Where we would start
- A clear book description and author bio
- Categories and keywords that match your readers
- Outreach to groups who read books like yours
“Support my work.”
Use your book to build trust with clients, employers, or audiences.
Where we would start
- An author page that links to your work
- A plan for using the book with clients
- Talks and workshops built around the book
“Share it with a community.”
Reach a particular group: a profession, a faith community, a town, or a family.
Where we would start
- A list of the groups to contact
- A launch event for your community
- Simple ways for readers to share the book
“Sell at talks and events.”
Get ready for readings, workshops, and speaking engagements.
Where we would start
- A short talk based on your book
- Event listings and invitations
- A plan for having copies on hand
“Leave a record.”
For memoirs, sometimes the goal is simply that the right people read it.
Where we would start
- A gentle announcement to family and friends
- A family launch gathering
- Copies for the people who matter most
“Give an older book new life.”
Help a book you published earlier find new readers.
Where we would start
- A fresh look at your description and cover
- A new reason to talk about the book
- Outreach to readers who missed it
Before, During, and After Your Launch
A typical plan spreads the work across three stages. Yours includes only what suits your book and your time.
A few months ahead
Before launch
- Your book description and author bio
- An author website or book page
- Categories and keywords
- A plan for early readers
- A way for readers to hear from you
Release week
Launch
- An announcement to the people you know
- A launch event, in person or online
- Social media posts you are comfortable sharing
- Outreach to local groups, podcasts, and media
The months that follow
After launch
- Regular updates for your readers
- Talks, workshops, and events
- Library and bookstore outreach
- A look at what worked, and what to change
Where Readers Can Find You
Your plan uses only the channels you are comfortable with. These are the ones authors use most.
Your author website
One home online for you and your book, with a way for readers to reach you.
Updates for readers
A simple way to tell interested readers about news and events.
Talks and events
Readings, workshops, and launch events, in person or online.
Local media and podcasts
Stories and interviews that reach readers in your area or field.
Libraries and bookstores
Outreach so local shops and libraries know about your book.
Social media, if you like
Posts and ideas for the platforms you already enjoy using.
What a Marketing Plan Can Include
We agree the scope for each book. These are the pieces authors ask for most often.
[OWNER: confirm which marketing services you offer]
A written marketing plan
Your goals, your readers, where to reach them, and a realistic schedule.
Book description and bio
Clear, inviting copy for stores, your website, and the press.
An author website
A simple home online for you and your book.
Launch checklist and calendar
What happens when, so nothing is left to the last minute.
Social media guidance
Ideas and templates for the platforms you choose to use.
An outreach list
Groups, media, and event organizers to contact about your book.
Marketing Questions
See all questionsNo. Be careful of anyone who guarantees sales or reviews. Paying for reviews also breaks most stores’ rules. We focus on honest ways to reach readers.
Ideally a few months before your book comes out, so there is time to prepare. It is never too late to start, though.
It is not essential, but a simple website gives readers, event organizers, and journalists one place to find you and your book.
No. Social media is one option among many. Your plan uses only the channels you are comfortable with.
Yes. A fresh description or cover, or a new reason to talk about the book, can bring an older title new readers.
You Might Also Need
Cover Design and Formatting
A beautiful cover and a clean, easy-to-read interior.
Learn more about Cover Design and Formatting
Manuscript Review and Editing
Clear, kind, professional editing that makes every page its best.
Learn more about Manuscript Review and Editing
Want a Marketing Plan That Fits Your Book?
Tell us about your book, your readers, and what you hope it will do. We will suggest a realistic place to start.
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